United Stationers Uses Smarter Marketing to Drive Customer Value
June 26, 2013
United Stationers Inc., a leading North America wholesale distributor of business products, enables its more than 25,000 resellers to efficiently respond to millions of consumer demands. Utilizing IBM Business Analytics, United Stationers helps resellers execute smarter marketing campaigns by increasing response rates, decreasing mailing costs and retaining customers at-risk for defection. By turning data into actionable, predictive insight through statistical analysis, United Stationers empowers its resellers to get closer to their customers with more effective targeting.
Join John Hassman, Director of Marketing Analytics at United Stationers, and Marygrace Bateman, Market Manager at IBM, to learn how the organization employs analytics to help resellers:
- Target those customers most likely to respond, improving response rates and increasing customer lifetime value
- Identify at-risk customers based on purchasing behavior and patterns to develop appropriate action plans to retain them
- Deliver more cost-effective campaigns by decreasing catalog circulation and mailing costs while still acquiring high value customers
Director of Marketing Analytics
United Stationers, Inc.